The smartphone has become as synonymous with the notion of what makes a business man as the briefcase once was. It is the must-have status symbol in whatever make or model, whether it is Android, Windows, iPhone, Palm or the ever-popular Blackberry. It is how today’s modern professional stays up to date and stays in touch wherever he is in the world. The smartphone’s ability to allow instant access to email, text, the Web amongst other things has been heralded as one of the ultimate tools to keep communication flowing; it is efficient and allows for better overall productivity.
It would seem that perhaps Apple is currently targeting the smaller companies, which by and large sounds like the ‘smallfry’ option but it is actually a multi-billion dollar market in itself. Consider how many very good deals and discounts the larger corporates can make when they are ordering at a high volume over the small two-man operation, for example. Perhaps this is the way to go for Apple as it has tried for some time to break into the world of the enterprise market without major success.
Apple, it would seem, is cleverly targeting the smaller business element, those with one or two staff, which initially may seem like slim pickings until you see that there are around 6 million of these small businesses and this is a multibillion dollar market. Unable to negotiate the sweet deals and discounts of the larger corporates, smaller businesses are likely to pay more and this is also seen as a real foot in the door for Apple to sell its other related products- so it wins with both hardware and software sales.
Apple’s pitch is that it is the most powerful, flexible and intuitive phone which makes sense for business. It is relying heavily on its improved mail and enhanced security features but critics say that it still does not go anywhere near to providing the powerful enterprise tools needed by the larger corporates. Some, including Apple, would disagree with some corporates either migrating or considering the move from Blackberry to Apple.
Recent reviews say that the iPhone remains targeted more towards personal use and is particularly popular amongst younger people with good incomes. However, it is making good inroads into the business market, so it is definitely one to watch. Mobile marketers watch with interest to see exactly what their target audience is buying at any given time. Businesses not yet using mobile marketing can find out more about this exciting way of enhancing business by visiting…
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